Tips / Have you tried our latest product launches?

Have you tried our latest product launches?

Adding new products is essential for any business looking to grow and evolve. Today, we take a look at the most recent additions to our portfolio and explain how they can bring value to your operation.

In today’s ever-changing market, innovation has become a key ingredient for success—especially for bakeries, cafés, in-store bakeries, HORECA operators, retail shops and catering services. The reason is simple: consumers are seeking new experiences, which translate into distinctive flavours, surprising textures, practical formats and solutions that adapt to different daily routines.

In this context, new product launches are far more than a simple addition. They are a strategic tool to stand out on the shelf, refresh your food offer and build customer loyalty among an audience increasingly open to trying something new. Introducing new products also helps businesses differentiate themselves, create new consumption moments and align their assortment with current market trends.

Frozen bakery products play a fundamental role in this process. Thanks to their versatility, consistency and ease of use, they are the perfect way to introduce new solutions that combine quality, visual appeal and operational efficiency—just like the ones we present below.

Crispier, softer and more aromatic loaves

When it comes to frozen part-baked bread, customers expect a crackly crust and a soft, moist and long-lasting crumb once baked. That is exactly what our new additions deliver. The Large Verité Baguette, Verité Bâton, Verité Loaf, Verité Super Baguette, Verité Bocata Express and Verité Petit Bâton Express offer the perfect balance of flavour, texture and versatility—maintaining excellent freshness and an appetising appearance for hours after baking.

Another recent addition you shouldn’t overlook is our Brioche Sandwich Bread, with extra-thick slices, a soft yellow crumb and an irresistible aroma. Its rich, fluffy texture makes it ideal for both sweet and savoury recipes.

Savoury and sweet pastries for every occasion

Sweet and savoury pastries are always a smart choice. They combine emotion, instant pleasure, versatility and well-established consumption rituals. They also work at different moments of the day, offer quick turnover and adapt easily to almost any business.

Our latest savoury launches prove this with products such as the Hot Dog Pastry, Cheese Stick, Bacon & Cheese Snecken, Kebab Panini and BBQ Braid. All of them are quick to prepare, versatile and built around universal flavours—perfect for offering attractive savoury options without complicating daily operations.

On the sweet side, these new additions tap into pure indulgence, with familiar flavours that appeal to a wide audience and drive impulse purchases. The Party Hoops, Caramel Biscuit Muffin, Custard Pastry Braid and Mini Danish Selection are a perfect example: visually tempting and irresistible at first glance. They cater to every type of customer—from those looking for a quick treat to those completing a sweet combo with a coffee or a cold drink.

These new references show that innovation is not only about expanding a catalogue—it is about providing real solutions that help businesses sell more and sell better. Choosing these launches means refreshing your offer, surprising your customers and keeping your establishment one step ahead.

Which one will you try first?