Black Friday: Ideas to Boost Sales at Your Point of Sale
Makingthe most of Black Friday takes creativity and planning. Let’s explore how toturn this date into a unique opportunity for your business.
BlackFriday has become a true global phenomenon. What started as a U.S. shoppingtradition to kick off the holiday season is now one of the most anticipatedevents of the year. For businesses such as cafés, bakeries, pastry shops orfood service establishments, it’s a prime opportunity to increase revenue,clear stock and attract new customers.
Success, however, requires strategy, creativity, and a customer experience thattruly engages. After all, a successful Black Friday starts weeks before the bigday arrives. Here’s how to get ready:
Eye-catching signage and clear communication
The first step to attracting customers is making sure they see and understand your offers. Striking, highly visible signage at the point of sale can make all the difference: bold colours, large typography, and clear messages such as “Black Friday” or “special discounts all day” grab attention and spark curiosity to come in and discover what’s on offer.
Irresistible deals on strategic products
Black Friday is the perfect time to highlight high-margin items and create combos that encourage purchase. Not all promotions appeal to every customer, so analyse your inventory and identify your most popular products to design the right offer—progressive discounts, 2-for-1 deals, or gifts with purchase. Combining attractive prices with well-loved products turns every visit into both a satisfying and cost-effective experience.
It’s also a great moment to introduce new and delicious products—something that frozen bakery doughs make easy, convenient and profitable. You can showcase options such as Party Hoops, Caramel Biscuit Muffin, Custard Pastry Braid, Hot Dog Pastry, Cheese Stick, Cheese & Bacon Snecken, BBQ Braid or Kebab Panini.
A sense of urgency and exclusivity
Beyond grabbing attention, it’s essential to encourage immediate action. Phrases like “today only,” “limited quantities,” or “available while supplies last” create a sense of urgency that drives quick decisions. This feeling of exclusivity makes the promotion more appealing and reinforces the idea that it’s a special, time-limited opportunity.
Social media promotion
During Black Friday, social media is a must-use channel. Share your offers on Instagram, Facebook, or TikTok with enticing photos of your products. Use countdown stories, eye-catching posts, short videos showing your baked goods, or live sessions to build excitement and drive engagement. Online incentives—like special deals for those who tag your business or share your post—can boost interaction and foot traffic.
An optimized in-store experience
Once customers step inside, their experience matters as much as the discount itself. Arrange products in attractive displays, offer tastings or combo suggestions, and ensure that your team is proactive and welcoming. The right music, clear signage and the chance to sample products all contribute to a positive and memorable visit. A pleasant shopping experience not only encourages purchases today—it helps build loyalty for the future.
Black Friday is much more than a day of discounts: it’s an opportunity to turn your point of sale into a dynamic, profitable and memorable space. With the right preparation, creativity, and customer focus, any business can leverage this date to increase sales and strengthen relationships with clients.
So—what are you waiting for? Get ready to make this Black Friday your most successful one yet
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