Tips to increase sales in your business.
Quality, product diversification, or direct contact with customers. Today we bring you some tricks to increase sales in your establishment.
They say that selling is 85% science and 15% art. The first, without a doubt, weighs a lot in the equation and it is easy to know why: in the end, selling successfully is the result of a combination of strategies, an indisputable raw material or service, and a good brand presence and image. If you are wondering how to improve sales in your bakery, cafeteria, or oven, today we bring you some recommendations that you can simply put into practice.
Quality is king
It seems obvious, but you must make sure your products are delicious. Frozen doughs for bakery make this point especially easy for you since they allow you to have delicious products that are ultra-frozen in the last step of preparation, keeping the texture and flavor qualities intact. You will only have to defrost the product or defrost it and give it a quick blast in the oven to reach its maximum potential. In addition, frozen doughs adapt to your supply and demand (which reduces food waste and optimizes your processes) and you can personalize them, including useful finishing touches (such as sprinkling with icing sugar or adding pastry cream in the case of sweet pieces).
Diversify your products.
Thanks to frozen doughs (again) you can obtain a wide variety of products, from sweet pastries to salty snacks to frozen pre-baked bread or practically any product you need. Diversity is the key: if you only offer savory pastries, you will lose the clientele that comes to your establishment looking for a sweet bite. And backward. Therefore, you must study where you are, what you want to sell, what can be most successful in your environment, and diversify the foods available based on all this.
For example, if you are in a place where a lot of people pass by, surely the Pick & Go products, those that are taken on the way to any other place, will be very interesting; If your location is located near a school, institute, or educational center, you will probably have to have sandwiches, perfect for a snack or lunch. You will also have to combine the products that sell best with the latest news, which will surely complement your assortment wonderfully.
Special offers and promotions
Special offers and promotions have the power not only to attract new customers, but also to strengthen the ones you already have. Discounts on drink combos and pastries, loyalty cards (for example, in exchange for ten coins a free breakfast) or limited-time discounts taking advantage of a holiday (Christmas, Valentine's Day, San Juan...) are very effective ways to sell more and better frozen bakery products that you have in your business.
An incomparable experience
Not only the products offered can make a difference: the establishment itself, the attention, the service, or the decoration are elements that tip the balance in your favour or not. A welcoming atmosphere, friendly people facing the public and an attractive presentation of the products makes it easier for people to return to your establishment. And not only that: it makes it easier for them to recommend you. Word of mouth can be very important, don’t overlook it!
The value of your clients
Your customers are your main asset: the most important thing about your business. One way to make them feel good (and important) is to organize events and product tastings from time to time. You can also offer in small pieces, as a tasting, some new food that you are considering adding to the menu and check their impressions and ideas. They will love that you consider them, and you will also get valuable information in return. This willingness to provide feedback and continuous improvement will be essential to continue growing.
Social networks, first-class allies
Social networks are key to promote your products. Posting careful photos, making some or other campaigns, and responding to customer interactions are actions that you can do daily and that will help you a lot to sell. Plan your content, make an editorial calendar according to your circumstances and objectives, and do not overlook the immense power that social networks have.
By combining all these strategies and adapting them to the specific needs of your establishment, you can increase your visibility and your sales. So go for it!
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