Why choose pastries from frozen doughs?

Frozen pastries made from quality ingredients and with careful prepatration guarantee an authentic product that preserves its qualities and quickly responds to demand.

It is possible to enjoy a good croissant made from a frozen fresh dough, which is baked and served freshly prepated, to manage to satisfy the most demanding palates. Like fresh pastries, it’s made with ingredients selected exclusively, and with processes that reproduce artisanal preparation models, to achieve very high standards of quality. 

The Spanish Association for the Bakery and Pastry Industry records that, over the last five years, the production of frozen doughs has increased by 5.3% in Spain. In the same period, pastries have increased the most, by up to 28.7%. The figure is the result of the constant development of the sector which, through notable R&D efforts, has diversified its products and adapted to the demands of the market, thus satisfying consumers and allowing distributors to improve their performance.

Because these pastries noy only meet the expectations of those who enjoy them, they also, at the same time, offer advantages for the businesses that sell them. Imagine a bakery where waste is reduced, because they truly bake what is consumed each day. Or a cafeteria that serves freshly-prepared pastries, be they Berliners or pains au chocolat for the afternoon snack. At the same time, frozen doughs allow businesses to rotate their stock and to have greater product diversity in the counter, thus improving their competitiveness.

Main features:

  • Ingredients. our frozen fresh pastries are made with ingredients selected exclusively from among the best suppliers in the market, which have an extremely high rating in their qualuty certificates. The aim is that the properties of the ingredients be preserved intact during the freezing process.
  • Preparation. Fresh doughs, even if subsequently frozen, have been in expert hands and following a preparation process that reproduces artisan preparation processes to the maximum possible extent, which is seen in the result. In many cases, the process ends up in hands that give the product its final shape, as we would do at home. 
  • Taste. Achieving a pleasant taste, aroma and texture is one of our priorities. Our R&D Department is constantly studying, analysing and testing products at different stages of the process to achieve excellent organoleptic properties.

Advantages at the point of sale:

As we said, more and more and hoteliers prefer frozen fresh pastries, due to the benefits they bring their businesses. The results may be just as satisfactory as with traditional pastries, but the rest of the processes are simplified.

Frozen pastries, if they have been prepared with care, keeps its virtues intact and can be served straight from the oven at any time of day. In turn, organisation ends up improving. By better controlling the product that is sold and adjusting supply to demand, businesses have no need to restock every day and they improve their margins, eliminating loss and waste, and ultimately promoting sustainability.

Finally, these fresh doughs are more and more varied and help, not only to ensure that a business has more product rotation, but also that it experiments with new varieties - including the healthiest and most wholemeal pastries. And this is only the beignning of what is to come, since frozen fresh dough is a world with innumerable possibilities we’ll discover with time.