Key products for your cafeteria to start attracting more customers
There are sensations that take you back to your childhood. Aromas and flavours that convey you to unforgettable moments. Who doesn’t remember turning their head at the aroma of freshly-baked pastries? An aroma that automatically makes you go out of your way to go into the oven or the cafeteria and discover what surprises await there.
One of the biggest attractions for sales in cafeterias is that it’s “freshly baked”. But it is not just a commercial strategy. Not at all. Previously, this “freshly baked” result could only be achieved if you got up very early and prepared everything first thing in the morning. But now, with our changing pace of life, with thousands of priorities to deal with, having freshly baked products at any time of the day is possible thanks to frozen dough. Yet it has the same quality you’re used to.
These are the products that,at the end of the day, turn heads and, in fact, give the customer a (much-needed) moment of pleasure. Sweet pastries now have more formats, flavours and fillings than ever. But not just that: it can be adapted to be used at any time of day. Breakfasts, afternoon snacks, mid-morning snacks...Quality pastries, made withcare and the best ingredients, and easy and quick to make, is what really triumphs
Who doesn’t fancy a delicious caramelised napolitana with icing sugar on top, to give just one example? Simply irresistible. Simply delicious.
Processes, flavours, aromas
One aspect to bear in mind when filling your cafeteria is to bake smaller quantities gradually but constantly. What does this tactic achieve? Two main benefits:
The first is that it creates a pull effect with the unmistakable aroma of these products. Whoever says you can’t tell when a product is freshly baked and when it isn’t hasn’t visited many cafeterias or ovens. The aroma in these places is usually so intoxicating that leaving them can even make you feel some what disconsolate. The solution? To return, of course.
The second is to turn trays fresh out the oven into a beacon. And, for example, the customer who takes a pastry from one of these trays with freshly-baked product feels very special (and lucky). This is only possible with frozen pastries, due to the rotation of freshly-baked possible it allows for.
What’s more, this pastry sometimes comes painted with egg and decorated to help the catering workers, as shown in Panamar Bakery’s pre-decorated napolitanas. It couldn’t get any easier.
Placing the sweet pastries at the most visible point in the display will be a certain winner, because it will whet the appetite and inspire impulse buying. These strategies would all be meaningless if the product were not excellent. Thus, it is a good idea to use them to make it more visible.
Appetite, indeed, is the “instinctive impulse that leads one to satisfy desires or needs.” What better way to help do that than by offering simply irresistible pastries?
An assortment for all tastes
The variety of formats also helps, since you have to offer different options for large and small appetites. The customer can order a savoury snack; or complement their lunch or afternoon snack with a coffee and mini chocolate croissants, which also double up as the perfect sweet dessert. Making life sweet has never been so easy.
This, on top of the professional advice you get from the cafeteria, will make the experience completely unforgettable. You can suggest the healthier and lighter option that cereal and seed doughs offer; treat yourself to one of the delicious apple tarts; or display a chocolate treat for those with a sweet tooth. Every moment is special; every mouthful of something you enjoy is unforgettable.
