Tips / Pepitos: decoration and preparation ideas to increase their menu value

Pepitos: decoration and preparation ideas to increase their menu value

Tips

The Pepito Azucarado is a product arriving with real momentum. But the piece itself is only part of the story: everything you can build around it helps increase the average ticket and win over your customers. Here is how.

In the HORECA sector, it is not always necessary to add complex preparations in order to surprise customers. Very often, the difference lies in the details. Presentation, decoration and the way a product is served can transform a simple offer into a more appealing option and even help increase the average ticket.

The Pepito Azucarado, which can be easily added to your business thanks to frozen bakery products, is a good example. It is a format that consumers know well, while also being versatile and easy to incorporate into different consumption moments throughout the day. Its sugar-coated surface attracts attention, and its soft, all-day tender dough helps make it a strong sales performer. It is the perfect base for filling and decorating, allowing multiple combinations, and a solution that can be thawed and ready to personalise in just a few minutes.

It works perfectly in cafés and bakeries with display counters, as well as in restaurants with a sandwich menu or as a dessert option on lunchtime menus. Its potential, however, goes far beyond these possibilities. With small changes in presentation, it can become a more contemporary, visual and, above all, appetising proposal.

Here is how to make the most of it.

The importance of first impressions

Before tasting a product, customers see it. That is why a well-presented pepito conveys care, quality and added value. The aim is not to complicate your operation - quite the opposite - but to make the product stand out using simple resources.

For example:

  • Play with height and volume. One of the most effective ways to improve the presentation of a piece is to give it prominence. Allowing the ingredients to slightly stand out on the surface of the pepito creates a more generous and appealing perception.
  • Add finishes that bring extra value. Elements such as cream, whipped cream, chocolate, fruit or other toppings can visually transform the final result. In addition to adding colour and contrast, these ingredients help communicate a more elaborate and contemporary proposal.
  • Try different cuts and presentations. The way the pepito is served also influences how customers perceive it. You can serve it whole to convey generosity and indulgence, or cut diagonally to make it easier to eat and show the filling.

Visual inspiration for new proposals

To make implementation easier, we have prepared a series of explanatory videos. Beyond offering inspiration, these examples show that differentiation does not always require complex processes. Often, paying attention to execution and presentation is enough to create a more attractive proposal for consumers.

Would you try them in your establishment?

  • Pistachio Pepito Azucarado: Filled and topped with pistachio cream, finished with whole and chopped pistachios.
  • Flambéed Pepito Azucarado: Syrup with a few drops of liqueur is added inside, followed by pastry yolk cream on top. Then add sugar and flambé. Finally, we recommend decorating it with a glossy gelatine glaze.
  • Chocolate Praline Pepito Azucarado: Filled with pastry cream and topped with chocolate cream. Chopped chocolate praline and dark chocolate shavings provide the finishing touch.
  • Wild Berry Pepito Azucarado: Filled with pastry cream and a little sugar, then flambéed. Pastry yolk cream is also added. The surface is finished with pastry yolk cream and fruit, such as sliced strawberries or berries. Finally, it is topped with a glossy gelatine glaze and dark chocolate shavings.
  • White Praline Pepito Azucarado: Filled with chocolate cream and coconut flakes. Topped with more chocolate cream and chopped white praline. Et voilà!
  • Marshmallow & Caramel Pepito Azucarado: After adding pastry yolk cream inside and chocolate cream on top, mini marshmallows and caramel pearls are added.
  • Double-Shavings Pepito Azucarado: Chocolate cream inside, with white and dark chocolate shavings on top... who could ask for more?

Practical tips to increase the pepito’s perceived value

Here is a recap of some tips that can be very useful:

  • Do not be afraid to use eye-catching ingredients. As mentioned above, visible elements create greater appetite appeal and also convey a sense of quality, so make the most of them.
  • Add a distinctive finishing touch. A sweet touch on the surface adds personality without significantly increasing cost.
  • Make the most of colour. Combining ingredients in different shades helps create a more eye-catching display counter presentation.
  • Use the right presentation supports. Boards, trays or presentation papers can reinforce the product’s image.
  • Refresh some proposals according to the season. Introducing seasonal ingredients helps maintain interest among regular customers.
  • Photograph your best proposals. Images can be used both on the menu and on social media to help drive sales.

In a market where image carries increasing weight in the purchase decision, taking care of the pepito’s presentation can become a simple and profitable tool to differentiate your offer. With small changes in assembly and decoration, it is possible to increase the product’s perceived value, enhance the customer experience and create new sales opportunities from a piece that consumers already know and appreciate.

Try the pepitos!

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