New bread solutions for the professional channel: variety, versatility and Mediterranean flavour
New and irresistible references are arriving on the shelf. New formats, flavours and recipes designed to respond to current trends while preserving the essence of good bread.
The world of bread is so broad and diverse that it always leaves room to keep discovering new proposals. It is striking how a product made from simple ingredients, with no unnecessary additions or excess, can still spark interest, set trends and win over consumers in all kinds of establishments… but that is exactly what bread does.
And that is precisely where one of bread’s greatest strengths lies: its ability to reinvent itself without losing its essence. Even though most of us already know which type of bread is our favourite (there is something for every taste), that does not mean we cannot discover new textures, formats or flavours that add value to the daily offer. Quite the opposite!
That is why the new frozen dough products we are now presenting have a clear purpose: to offer new possibilities for professionals, combining versatility, flavour and solutions adapted to the real needs of the HORECA and retail channels. Whether you run a café, restaurant, bake-off point, bakery, supermarket or store, you need to discover the new types of frozen pre-baked bread now arriving to make your day-to-day operations easier — and your customers’ experience even tastier. Read on!
Small formats: a bite-sized option that wins consumers over
By now, we know that businesses in the sector are not only looking for quality or flavour, but also versatile formats, agile solutions and products capable of adding personality and character. In this context, the following new launches are a real success, as they are designed to enrich the assortment, adapt to different consumption moments and offer new experiences. Who said bread could not surprise?
- Mediterranean Mini Loaves. A distinctive and irresistible proposal within the bread assortment, bringing the quality of traditional artisan loaves into a versatile mini format in three delicious varieties: olive, paprika and tomato. With a rustic crust, consistent crumb and carefully crafted finish, they add variety, colour and a special touch to every service.
- Artisan Roll Express. A product particularly suitable for covering dynamic peaks in demand and responding to the real needs of the foodservice sector in terms of speed, consistency and quality. Ideal for toast and sandwiches, with an attractive pointed finish and a hydrated, open crumb.
- Mini Soft Rol in two formats: 100% Wholemeal and 51% rye. The first combines the best of wholegrain bread with the softness of the Tiernecito format; the second shows that rye can also be synonymous with a soft, tender and fluffy texture.
- Mini Urban Brioche. Ready to separate and fill quickly and easily, it stands out for its golden, glossy appearance and for a soft, tender and fluffy crumb that provides the perfect base for sweet or savoury fillings. In addition, its format makes handling and service easier, making it a particularly suitable alternative for catering and premium events.
New bar bread launches: bigger formats to enjoy
Bar breads continue to be one of the formats with the greatest potential, but that does not mean they have stopped evolving: today, they combine tradition, innovation and practicality to meet the expectations of a more demanding customer. The following new pre-baked bread launches reinterpret the bar format from different perspectives to offer the HORECA and retail channels something they did not know they wanted, but definitely need:
- Daily Baguette Express. For the first time, an Express preparation bar bread is arriving, combining speed (it is ready in just a few minutes) with a high-level visual result. A piece designed to offer maximum agility, great presence, volume and quality.
- Sourdough Mediterranean Rustic Bread. If the Rústica Mediterránea range was already popular, now it goes one step further: this piece joins the category with greater volume and an irresistible golden crust. It is more voluminous than a baguette, yet easier to handle than larger formats.
- 100% Whole Wheat Family Bread. A 100% wholegrain option in a larger format, making it a highly competitive bread with an attractive ear-of-wheat scoring and a rustic finish. It provides a strong response to the growing trend towards wholegrain products.
- Parisienne Baguette. A timeless staple with added value; it remains a traditionally shaped baguette, long and narrow, with excellent length and a carefully finished appearance, while using quality white bread without losing its DNA. Perfect for bake-off points and supermarkets, as well as for foodservice, catering and events.
From smaller, more manageable breads to more substantial and faster bar formats, these new references show that there are still many ways to discover bread differently. Encourage your customers to add them to their display!
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