How to make the most of Urban Brioche on your menu

There is a brioche bread that is set to delight your customers and diners alike. It combines a light, fluffy crumb, an appealing golden colour and a soft texture that pairs perfectly with frankfurter-style sandwiches. Today, we introduce Urban Brioche.

Some products are here to stay, while others arrive to innovate and create new and tempting opportunities. Urban Brioche belongs to the latter category: a bread designed to become a must-have in contemporary urban cuisine, proving the value of choosing familiar products with added value.

The reason is simple. Urban Brioche is a reinterpretation of classic brioche, adapted to modern, urban and versatile consumption. It combines the indulgent character of French tradition with the demands of today’s foodservice sector. Its format allows for multiple uses: each piece can be served as an individual mini bun or sliced to create gourmet bite-sized options. Frozen bakery products continue to be a key ally, helping you elevate your culinary proposals while optimising processes. Its thaw and serve finish ensures maximum efficiency, saving valuable preparation time.

Beyond its operational advantages as a pre-baked bread, Urban Brioche stands out for its airy crumb, deep golden colour and unmistakable buttery aroma. Its texture is rich and well-balanced—soft and indulgent without being heavy. Its mild, slightly sweet profile makes it a versatile culinary base that pairs perfectly with contrasting ingredients such as meats, cheeses or fresh components.

In fact, it is an ideal choice for frankfurters or hot dogs, offering endless combinations thanks to its ability to withstand moist ingredients such as gourmet mustards, ketchup, caramelised onions, melted cheese or pickles. It can be served with a classic frankfurter and mustard; with salami or cured cold cuts and melted or semi-cured cheese; with turkey or chicken, cheese and fresh greens; with cured ham, fresh tomato and olive oil or aromatic herbs; with marinated or spiced meat fillings accompanied by onion and grated cheese; or with distinctive touches such as capers or creamy sauces.

In short, Urban Brioche is a bread with character, designed to stand out on the menu, enhance traditional recipes or support more creative concepts. It provides the perfect base for each business to build its own version, tailored to its audience and gastronomic style.


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