World Pizza Day: High-profit strategies to sell more
February 9 marks World Pizza Day. Today we’re sharing a few ideas to help you get the most out of this universal recipe.
With pineapple or without it… but always pizza! On February 9, the food service industry celebrates World Pizza Day—and by now we know it’s far from a “nice-to-have” date on the calendar. It has become one of the most popular and successful dishes of all time. For a bakery, coffee shop, bake-off store, or food service chain, this day is a golden opportunity to ride the momentum and offer—of course—truly stand-out pizzas.
There’s something about this Italian recipe, which became widespread around 300 years ago in Naples (Italy) and, according to some sources, already existed in more primitive forms 2,000 years ago in ancient Egypt, Greece, and Rome. Maybe it’s the thin, crispy base, or the endless range of toppings—but there’s no doubt pizza has become the kind of food that always feels like a good idea.
If you’re wondering how to make the most of it in your business, here are a few practical ideas—keep reading!
The “signature pizza” concept
You don’t need to be a master pizza maker to deliver a gourmet experience. In fact, with frozen bakery products you can work with highly versatile solutions such as a rectangular pizza base—perfect for creating delicious recipes with minimal effort. Then, simply cut to the size you need and top to taste. Choose three or four premium-quality ingredients (for example, an artisan cheese, fresh rocket/arugula, or truffle-infused oil) and finish with a quick bake-off. The result: a high perceived-value product with almost zero labour cost. Give it a try and let us know how it goes!
Pizza for on-the-go consumption
Rectangular and focaccia-style formats are ideal for single-serve portions—perfect for customers in a hurry who want something they can eat on the move. And the best part is the variety you can offer: from new options like a kebab panini to classics like a ham & cheese panini, plus other customer favourites such as bacon panini, tuna panini, four-cheese panini, four-seasons panini, vegetable panini, or BBQ panini. These formats also help you optimise display space in your in-store bakery and work equally well for lunch, a quick meal, or an afternoon snack. The same goes for “Bocapizza”-style products, which recreate the pizza experience but with a soft, fluffy bread base—such as tuna & cheese, bacon & cheese, or ham & cheese options.
Smart combos to increase average ticket size
World Pizza Day is perfect for cross-selling—because who doesn’t want the full experience? Create a “World Pizza Day pack” featuring mixed pizzas (four flavours), a rectangular ham & cheese pizza, or a medium ham & cheese pizza, and add complements like herb breadsticks (Provençal herbs work great) or a dessert option. You can also bundle a soft drink or other beverage. This way, you increase the value of each order—and you also make the most of products you already have in stock by presenting them with a World Pizza Day theme.
Limited editions: “today only”
Urgency sells. That’s why another strong way to boost sales on this day is to offer an exclusive recipe that isn’t on your regular menu. For example, add a seasonal ingredient to your pizza for a “one-day special.” You’ll give your repeat customers something new to discover—and you’ll create an extra reason to buy right now.
Flash tasting at the counter
If you run a bakery or coffee shop, some customers may not expect you to offer pizza—so they may not even look for it. Even though these products have become increasingly common in display cases in recent years, a simple tasting can make all the difference: cut a pizza into small bites and offer quick samples during your morning peak (when customers come in for bread). This kind of “flash” tasting is a powerful way to trigger impulse purchases.
As you can see, World Pizza Day is a great moment to activate simple strategies and grow your business. Enjoy!
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