Boost your year-end sales: ideas to close 2025 on a high note

As the end of the year approaches, so does the opportunity to drive one last sales boost before closing out 2025. Every detail counts at this time of year: a well-presented display or an attractive bundle can be the finishing touch to a successful season. Bakeries, cafés, bake-off points and foodservice businesses know it well — the challenge is to maximise results without adding complexity, using versatile, high-quality products to trigger those last-minute indulgences.

Thanks to the advantages of frozen dough solutions — which allow you to work with premium products in a convenient, efficient and profitable way — and the following strategies, boosting your year-end sales will be easier than ever.

1. Bundles: visible, appealing and ready to go

Creating themed bundles or combining high-turnover products is one of the simplest and most effective ways to increase sales. For example, a sweet bundle featuring a Mini Danish Selection with favourites such as the Mini Maple Pecan Plait, Mini Cinnamon Roll, Mini Apple Turnover or Mini Custard Crown. These options make the purchasing decision quicker for customers while encouraging them to try a variety of products.

The same strategy works perfectly with bread, grouping products by shared characteristics. The Verité range, available in different formats and sizes, is ideal for covering multiple consumption moments.

2. Fast, effective promotions

Flash promotions are ideal for activating sales in the final days of the year:

- Buy-one-get-one-free offers on best sellers such as Party Hoops or the Caramel Biscuit Muffin.
- Discounts on orders over a minimum spend.
- A small free product with every purchase.