How to make the most of your pastries this Halloween
This Halloween, let your imagination run wild and make the most of your products. Here are some creative ideas to give your muffins and hoops an irresistible (and spooky) look — while filling your shop with colour, fun and flavour.
The calendar marks one of the most anticipated dates of the year — not only for kids but also for grown-ups: Halloween. Every 31st of October, the streets fill with pumpkins, cobwebs, costumes and, of course, sweets that everyone loves. It’s a celebration that blends fun, fantasy and flavour in equal measure. And for a bakery, coffee shop or in-store bakery, it’s the perfect opportunity to stand out, catch attention and boost sales.
Halloween is, above all, a visual celebration: bold colours, striking contrasts and playful shapes — that’s why pastry products become your best ally. From muffins that can be topped with creative decorations to hoops that you can glaze or personalise, it’s time to prepare for one of the most imaginative nights of the year, with no extra operational effort. Thanks to frozen doughs and the flexibility to decorate each piece to your liking, nothing will be out of reach — we promise!
Muffins that win over… even the ghosts
Muffins are always a safe bet. Their fluffy texture, balanced flavour and versatility make them the perfect canvas for any occasion. And at Halloween, they can turn into true edible works of art. All you need is a bit of imagination (and a piping bag!) to create irresistible decorations: bright coloured toppings, sugar ghosts, chocolate bats or white icing cobwebs. Orange and black tones are, of course, the stars of the season.
If you’re wondering which muffins to offer, there’s something for every taste. A must-try this season is the Caramel Muffin Biscuit, a new launch that fits Halloween perfectly. Other frozen bakery products you can rely on include Choco Bomb Filled Muffin, Nuts & Cream Filled Muffin, Passion Red Filled Muffin, Red Velvet Muffin, and Carrot Cake Filled Muffin.
Terrifyingly irresistible hoops
With their round shape, glossy glaze and endless decorating possibilities, hoops are another Halloween showstopper. Need ideas? Here you go: from the classic design with icing cobwebs and chocolate eyes to bold versions featuring ghosts and bats in bright colours — they’re incredibly easy to adapt to any visual concept. These eye-catching, easy-to-handle pastries are available in many varieties and sizes, such as Maxi Dark Hoops, White Drizzel Hopps, Maxi Glazed Hoops, Maxi Sugar Hoops, Sugar Hoops, Dark Hoops, and Glazed Hoops.
You can also use other sweet pastries — croissants, swirls or chocolate-filled rolls — and give them a seasonal twist by adding black or white chocolate tinted with orange colouring, chocolate eyes or thin white chocolate threads to mimic cobwebs.
Ideas to decorate (and impress) this Halloween
As we’ve seen, Halloween is a celebration that’s all about visual impact. Here are a few small details that make a big difference:
- Create a themed display corner with trays of muffins and hoops on a wooden base. Add fake cobwebs, mini pumpkins and warm lights for atmosphere.
- Play with colours and flavours. Combine pieces with white, black and orange glazes to achieve a striking visual effect.
- Offer special combos or packs. How about creating a “Scare Box” with a mix of muffins and hoops to share or gift?
- If you serve coffee, get creative! Decorate your drinks with fun, spooky latte art to delight your customers.
Halloween is the perfect occasion to unleash your creativity and make the most of your products. Because in the end, beyond the scares and laughter, what we truly remember are the flavours that make us smile.
Happy Halloween! 🎃
También te puede interesar
También te puede interesar
