Carnival: Simple Promotions to Attract More Customers
We bring you easy-to-implement ideas to help you make the most of Carnival in your business. Take note!
Colour, costumes, music and an atmosphere that invites people out. Carnival is one of those calendar moments that transforms consumer behaviour: foot traffic increases, trading hours extend and customers are more willing to indulge in a small treat. For bakeries, coffee shops, bake-off stores and foodservice businesses, it is also a clear opportunity to attract more customers without the need for major investment.
During festive periods like Carnival, customer behaviour shifts. People go out more, act more spontaneously and make quicker decisions. Planned purchases give way to impulse choices: an afternoon snack while strolling through town, something sweet to share before a parade, or a savoury bite between activities.
The key is not to reinvent everything, but to adapt your usual offer to a more festive context. With simple promotions, strong visibility and versatile products made possible thanks to the advantages of frozen bakery solutions, Carnival can become a real sales driver. Let’s see how.
Easy Combinations That Work
You don’t need a complex campaign to capitalise on Carnival. These simple actions can make a real difference:
1. Themed Combo Deals
A product + a drink at a special price makes decision-making easier and increases the average ticket. For example, a sweet pastry (such as Hoops Party, Muffin Caramel Biscuit or Cream Plait) + coffee, or a savoury bakery item (such as Cheese Stick, Cheese & Bacon Snecken or BBQ Plait) + a soft drink. Customers clearly perceive added value, while your business improves profitability.
2. 2-for-1 During Key Time Slots
Running a time-limited promotion (mid-afternoon or late evening) can attract additional footfall and help energise quieter trading periods. Products like the Hot Dog Pastry are particularly well suited to this type of dynamic promotion.
3. Sharing Assortments
Offering ready-to-go sharing trays or mixed selections is especially effective during Carnival, when groups of friends or families are looking for practical solutions. A Mini Danish Selection perfectly meets this demand.
4. Visible Limited Editions
Highlight selected products with themed point-of-sale materials or create a small dedicated area in your display counter. This generates a sense of novelty without changing your entire assortment. You can showcase frozen bakery products such as Chocolate Cream Plait, Custard & Egg Yolk Plait or Panini Kebab.
During Carnival, consumption does not revolve around a single moment of the day. Combining sweet and savoury bakery options broadens sales opportunities. Maximising your display counter, front-of-house space or even the exterior of your premises can further enhance visibility. Small details such as colourful signage, clear messages (“Carnival Special”, “Parade Promo”), costume discounts, social media promotion or staff recommendations can activate purchases that might not otherwise happen.
As with any key seasonal event, success during Carnival is not about doing more — it’s about doing the right thing at the right time. Join the celebration and turn it into sales growth.
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