Frozen bread, a real business opportunity

The history of bread is as long as it is prolific. What’s more: recent studies have shown that it was consumed in pre-historic times, albeit slightly differently to what we see today. Obviously, everything changes.

Bread is also one of the first foods we eat with our first teeth. And it has always been associated with family gatherings, affection, tenderness and the warmth of home. How many of us have heard our parents or grandparents say how wonderful it was to wake up to the smell of freshly-made bread at home? And even today, we can’t get over that captivating aroma that stimulates nostalgia for our childhood.

According to Sensory Marketing, the aroma of fresh bread works as a powerful beacon to attract our attention by appealing directly to our emotions. Therefore, passing an oven, a cafeteria or a bakery becomes merely an excuse to get a delicious loaf of bread. Carrying it in your hand, on the way home, can be quite a temptation. It may not get there whole...

A frozen bread distributor is perfectly aware of the expectations surrounding bread; a good bread. And the fact is that, today, not just anything will do. Consumers have become more aware of everything surrounding them and that translates into demand for products that fulfil a series of factors.

This is why frozen pre-baked bread can be key to a business. Frozen doughs have, in fact, revolutionised the bakery sector thanks to the advantages they offer businesses. At a time when profitability is very important, choosing this product may be key to success. With frozen bread, for example, it is now easier than ever to distribute, preserve and finish this essential of the Mediterranean diet we can’t live without.

What are the benefits of buying frozen bread? Here are merely a few of them:

Advantages of frozen bread

First of all, did you know that pre-baked bread is every bit as good as traditional bread? The manufacturing process is the same and so are its properties. The sole difference is that, in the case of frozen bread, before finishing baking it, it’s removed from the oven and deep frozen so that it loses none of its qualities. But, for practical purposes, there is no difference in its appearance, texture, and above all, flavour.

Not only that: frozen pre-baked bread also offers a number of advantages:

• Freshly made. Since frozen bread does not lose any of its qualities, it comes alive when baked. That’s why it can be served freshly-madeto customers and consumers since it was really only made a few minutes ago. Is there anything better than the aroma of a product fresh out of the oven? 
• On request. Gone is the time when many leftovers had to gostraight in the bin. At least as far as this goes, since using pre-baked bread ensures more of it is used, no ready-made product need go to waste. It can be baked on demand each day and thus ensure the maximum sustainability.
• Variety. In an increasingly selective market, frozen pastries offer an (almost) infinite variety of products to suit consumer tastes. So much so, that the only thing you need to think about is simply what sizes and fillings you want to offer and what finishes you want to add to personalise it. If only everything was so easy!