Savoury snacks: a safe bet for your business. Always appetising, always irresistible, anytime, anywhere
The good weather is here, and you want to share moments of enjoyment in the open air. One of the undisputed stars of these times are savoury snacks, the tastiest treats for children and adults, they’re as practical as they’re appetising.
Savoury snacks can be consumed over the course of the day; their convenient format make them highly versatile, and they can be consumed at any time and place and they’re enjoyed by people of all ages. Besides being able to replace lunch or dinner when you’re pushed for time.
Snacks are a high-turnover category with great potential to boost your savoury pastry sales. According to consumer studies, buyers are willing to pay 20% more for savoury pastries than for sweet pastries. For all these reasons, snacks are a safe bet for your business and your clients’ palate.
And another statistic: 56.3% of savoury snacks are in the pies family. We choose them for the absolute pleasure it gives; we love enjoying every mouthful but, what’s more, the consumer knows it’s a practical and versatile product. Let’s delve into it:
What would you ask of a pie?
It may seem obvious, but taste is crucial when deciding between one product and another. In fact, according to a study by the International Food Information Council Foundation, in 2020, 88% of people surveyed said their main reason for buying a given good was taste.
Even so, and bearing in mind its importance, nor should other aspects be overlooked when choosing and buying food. Appearance, for example, has also emerged as one of the most decisive factors. A good, well-baked, golden and appetising dough is almost guaranteed to have all eyes on it.
Because, in the end, what are you looking for in a good product? That it look rich and appetising and to have that perception confirmed. All the senses play their part in the purchase process; a phenomenon that has been called “sensory marketing” and which has now been used for a good few years. When offering consumers savoury snacks, there is no doubt that all these factors are influential, and we have to keep them very much in mind.
What varieties of savoury snacks are most in-demand?
There are products that are undoubted stars of yesterday, today, and surely of the future, namely puff pastry pies. Puff pastry products come with a long history that has made them what they are today: irresistible foods that are as much of a hit as they ever were with both children and adults.
These are the flavours that have remained popular to this day.
· The tomato and tuna pie is the absolutely classic empanada. Perhaps it’s because of its combination of fine, crunchy dough with a fried tomato and tuna filling, which is very flavourful and enjoyed by people of all ages. A very Mediterranean flavour. Perhaps what will always keep you coming back to this pie is the slice of tradition in every mouthful.
· The sliced ham and cheese pie, on the other hand, is a children’s favourite. As tasty option that always hits the spot. You can’t go wrong with this one.
· Besides this, other, no less appetitsing flavours work just as well, andthey can attract your most daring customers who are looking for a new favourite flavour in this new product.
Whichever you choose, the puff pastry pie will be the star of your establishment’s savoury pastries.
