How to prepare your bakery offering for the arrival of tourists
Adapting your bread and pastry selection to the tourist season is key to boosting sales. Frozen bakery products will become your perfect ally for making the most of this period.
It is a fact: good weather means visitors from all over the world begin arriving in Spain. The tourist season begins, and with its official start, rhythms, schedules and even expectations around the food offering start to change. What usually works with local customers does not always meet the needs of a more diverse audience, with different habits and different cultural references. It is important to bear this in mind.
In this context, bread and pastry products play a strategic role. They are universal products, but they can also be easily adapted to more specific tastes. That is why adjusting your range to combine local flavours with internationally recognisable options can make a real difference. Let’s take a closer look.
Understanding the international customer
Tourists are not looking for exactly the same thing as your regular customers. Although they value local products, they also need familiar references that are easy to identify and consume. The goal, therefore, is to offer authenticity through traditional products and reassurance through international favourites. This is not about completely transforming your range, but about making it more accessible to a broader audience.
In this regard, some of the key factors are offering both sweet and savoury options and including recognisable products. And thanks to frozen dough solutions, which make it possible to serve delicious items in a convenient, simple and profitable way, achieving this is very easy.
International breakfast: a clear opportunity
Breakfast is one of the most important moments in tourist consumption because, when approached correctly, it not only enriches the customer experience but also increases average spend. In hotels, buffets and cafés, it is often the customer’s first contact with the establishment’s food offering. Bread and pastry products undoubtedly play a leading role here, as they make it possible to offer a wide variety of products:
- Recognisable sweet options (such as muffins or flaky pastry items).
- Practical formats (that pair well with both hot and cold drinks).
- Different types of toast, a classic in Spain.
Adapting to new consumption times
One of the most significant changes brought by tourism is the shift in schedules. International visitors do not necessarily follow the same routines as local customers. This means longer breakfasts, mid-morning consumption and informal breaks throughout the day.
For all these reasons, adapting product availability to these moments is essential. It is not enough to focus the offering on the early hours of the day; it is also vital to maintain variety and freshness for longer. Once again, frozen bakery products make this much easier, as they allow for agile replenishment that supports this adaptation without generating waste, as demonstrated by thaw-and-serve and express ranges.
Ideal formats for customers on the move
Tourists are always on the move: walking, visiting and exploring. That is why the products that work best are those that can be eaten at any time - individual portions, easy-to-carry formats and ready-to-eat products. For example:
- Hoops.
- Cookies.
- Empanadas.
- Pick & Go options.
Convenience is a key factor because the easier a product is to consume, the more likely it is to be purchased. Clarity also plays an important role in this process, which is why it is advisable for the display to look clear and well organised, with products grouped by consumption occasion (breakfast, snacks to go, etc.) and supported by simple names or descriptions. The main objective is clear: customers should immediately understand what they can choose, without needing to ask.
The arrival of tourists represents a great opportunity for cafés, hotels and foodservice businesses. But to make the most of it, it is essential to adapt your range in order to improve the visitor experience and increase sales naturally. Go for it!
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